Branding

Our Logo

Full logo details can be found in the PDF attached at the top of the page.

- Do not distort, rotate, embellish, rearrange, recolour or recreate the logo in any way when using it on any document.
- The aspect ratio must not change, 3:1. The height must be no smaller than 15mm for print, and 55px for screens.
- Use of the corporate logo, symbol logo or sticker logo should be used appropriately, see PDF for details.

UPSU Logo
Corporate Logo
UPSU Logo
Standard Logo
UPSU Logo
Symbol Logo
UPSU Logo
Sticker (Light) Logo
UPSU Logo
Sticker (Dark) Logo
UPSU Logo
Food Logo (Light)

Bar Logo (White)

Gym Logo (Dark)

Gym Logo (White)

Shop Logo (White)

Our Colors

Core Colours
Our identity has two core colours which form the basis of our corporate logo

Pale Aqua
RGB(184,203,235)
Hex: #B8CBEB
Class: bg-aqua
Deep Navy
RGB(39,42,100)
Hex: #272A64
Class: bg-navy

Secondary Colours
In addition we have six secondary colours, chosen to complement the core colours whilst offering versatility and variation. Using these secondary colours in combination with our two core colours expands the visual scope of our contribution while maintaining a consistent visual identity to all members of our community

Mikado Yellow
RGB(248,187,18)
Hex: #F8BB12
Class: bg-mikado
Vermilion Red
RGB(224,54,24)
Hex: #E03618
Class: bg-vermillion
Metallic Seaweed
RGB(0,120,139)
Hex: #00788B
Class: bg-seaweed
Amaranth Purple
RGB(156,40,85)
Hex: #9C2855
Class: bg-amaranth
Pastel Green
RGB(185,220,199)
Hex: #B9DCC7
Class: bg-pastel
Carrot Orange
RGB(242,140,24)
Hex: #F28C18
Class: bg-carrot

Our Fonts

Arial: Arial is our primary font, one of the most accessible sans serif fonts available, with good clarity and legibility. It’s widely available, which means all users should have easy access to it. Given its availability, Arial will be used for the majority of our documents and will be the font used for all formal internal documents. our typographic palettes

Roboto: Our secondary font is Roboto. an open source sans serif Google font, similar to Arial. Roboto will be used in our digital spaces as a web font when Arial is not visually accessible. It translates well over multiple devices such as mobile, desktop and tablet as well as different browsers and also duplicates well in print. Download Roboto here.

Body Text: Body text should be at a minimum size of 12pt for print, or 8-10pt for digital (when zoom is available).
Empasis: Emphasis should only be used by making text bold.
Alignment & Justification: Left alignment without hypenation should always be used, and not justified.
Headings: The header text should follow the block highlighted text rules and shouldn’t be any smaller than 48pt and the subheader should be a minimum of 18pt.
Block Headings: Block highlighted text should only be used for a heading and should not be used on more than 7 -10 words in one piece of artwork. Colours should have enough contrast to ensure readability

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